Autocomplete: o reflexo da sociedade?

Frases e perguntas que aparecem automaticamente em serviços de busca refletem o que as pessoas mais procuram na internet

por Redação Galileu

Vamos fazer um exercício. Digite 'onde' no Google e espere. Não dê 'enter'. Espere a mágica do autocomplete entregar a você as palavras mais digitadas depois de 'onde', através do autocomplete. Esse foi o nosso resultado:

Então quer dizer que 'onde eu chego eu paro tudo' são as palavras mais digitadas depois de 'onde' no Google? E 'onde está Chuck Norris' ocupa a quarta posição? Segundo o Google e o Bing, sim - pelo menos em sua região. O autocomplete ou 'autosuggest', no caso do Bing, são mecanismos que servem para: 1. poupar seu tempo na hora de digitar perguntas, combinando palavras mais prováveis de serem digitadas por pessoas da sua região e 2. entregar resultados de pesquisa mais precisos prevenindo erros de ortografia. Mas, ultimamente, eles também servem para revelar padrões interessantes da nossa sociedade.

Chuck Norris fazendo sucesso

Existem até pessoas que estudam os mecanismos de pesquisa para entender melhor os internautas. Em entrevista para o Telegraph, o editor do Search Engine Land, um site especializado em padrões de pesquisa, Danny Sullivan, conta que as pessoas encaram sites de busca como seus melhores amigos. "Lá perguntamos coisas que não teríamos coragem de perguntar nem para as pessoas mais próximas", explica. "Não nos sentimos julgados quando digitamos as dúvidas mais absurdas".

Os pesquisadores afirmam que a maior quantidade de perguntas são sobre assuntos polêmicos - qual celebridade ou político é homossexual, muitas perguntas relacionadas a sexo. Mas em nosso teste (sim, somos curiosos e testamos) parece que o Google bloqueia o autocomplete para termos como 'gay' e 'sexo'. Já o Bing retorna resultados.

Ainda de acordo com os pesquisadores, o fato de usarmos ferramentas como essa reflete a natureza do internauta atual. Pesquisas analisaram o cérebro das pessoas enquanto elas navegavam na internet e descobriram que coisas que acelerem nossa vida online - como dar apenas um enter em vez de digitar uma palavra inteira - podem nos deixar mais felizes, mesmo que representem pouca diferença de tempo.

E você, concorda que o autocomplete é um reflexo da sociedade? Qual foi o mais bizarro que você já encontrou ao fazer uma busca? Deixe sua opinião nos comentários. 

Fonte: revistagalileu.globo.com

BATTLE OF SEARCH ENGINES

Battle of the Search Engines

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The Future of Search Series is presented by SES San Francisco Conference & Expo , the leading interactive digital and online marketing event. Learn more here .

The landscape of search is changing. BothGoogle and Microsoft have dramatically overhauled the way each handles search over the past few months, employing different approaches to help information seekers find what they’re looking for.

One engine is trying to get to know what the web is looking for, providing quick and handy summary information for some searches so you can find what you need quickly. Meanwhile, the other is turning searches social, suggesting information from your friends on social networks and even enabling you to seek a friend’s advice while searching to make sure you get the best answer possible.

So, which one is best? Let’s take a look at what both have to offer.

Facebook post, so if you’re trying to choose between two restaurants, you can provide links to both options for friends to peruse and discuss.

For location-specific searches, Bing will also let you know which of your friends lives in the area. So, a search for Thai in NYC might suggest talking to specific friends who live nearby for a more localized perspective and opinion.

Google: Quick Answers

Search for 'Andromeda' in the New Google Knowledge Graph

Up Close with Google New Knowledge Graph-Driven Search

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Google started rolling out its knowledge graph across all search tools in May. Now, when you search for something in Google, the engine will try to determine exactly what you are searching for by tapping into information from knowledge databases, such as Freebase , Wikipedia and Google Maps . Since the engine is looking at topics as a whole rather than simple keywords, searches are more intuitive and more likely to provide information about what you’re really looking for.

A summary of some topics also appears on the right side of the page beside your search results. For instance, a search for “William Shakespeare” will bring up a photo of the playwright from Wikipedia along with a brief biography and a short list of his plays.

Results are also tailored to show what information people are most often looking for about a given topic. In the case of Shakespeare, that information is his birthday and the titles of some of his works. In the case of the San Francisco Giants, however, searches yield information about the league, what years the team has won the World Series and links to information about each player.

Google+ results also show up in summary information and search results. In the case of our Giants search, for instance, the most recent update on the team’s Google+ page shows up.

Bing: Social Answers

The New Bing

Up Close with the New Bing

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While Google includes some search results from Google+, Bing takes social media searches to a whole new level. Where Google has a summary on the right-hand side of the page, Bing instead provides information from social networks. While the platform only provides information from Facebook , Bing has plans to integrate Twitter , Google+, Quora and LinkedIn into search as well.

The toolbar, labeled “What Your Friends May Know,” showcases information about your search topics from friends on various social media sites, and also offers the option to pose questions to those friends to help with your search. For instance, if you were looking for a great Thai restaurant in NYC, you could ask your Facebook friends what they might recommend while also checking out some basic search results. Additionally, search results can be pinned to a F

In addition to finding out what your friends know, Bing searches also offer a “What Bing Knows” tab, providing varying levels of information on things like local restaurants, movies, events and people. A “What the Web Knows” tab provides general results from the web.

At the time of launch, Bing executive Derrick Connell told Mashable that the goal of the new Bing is to “surface people, not web pages.”

Which is Best?

What search engine is best depends on how you plan to use it. While Google’s search may be best for gathering information about your favorite sports team or a famous author, Bing may have the search giant beat in the realm of social and local knowledge.

What search engine do you prefer, Bing or Google? Let us know your thoughts in the comments.

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Fonte: 

http://mashable.com/2012/06/26/google-bing-search/